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SMS marketing

Prepare SMS marketing that is relevant and ready to send.

SMS gives a team a concise way to reach customers, but a short message still needs careful preparation. UnifyDesk is developing managed SMS workflows around audiences, provider setup and usage visibility.

In development · Public access coming soon · Tour uses sample data

THE TEAM WORKFLOW

Make the audience and sending setup ready together.

For teams planning permission-based announcements and promotional updates. The workflow brings the customer audience and campaign draft together while keeping sender, template and delivery requirements visible.

  1. Choose a relevant audience

    Identify the customers who should receive this update and check consent and exclusions. Keep service messages and promotional outreach distinct when reviewing the message purpose.

  2. Review the sender and template

    Confirm the provider account, sender identity and template required for the destination. For Indian SMS routes, check the applicable DLT registration and template requirements with the provider before sending.

  3. Check message and usage expectations

    Review message length, variables and links. Encoding and message segments can affect provider usage, so confirm the provider's applicable rates and account readiness before releasing a campaign.

WHAT TO CONSIDER

Keep the customer, channel and team connected.

Audience-led campaigns

A campaign should have a specific reason to reach a customer. Use contact context to prepare the audience and maintain a process for consent changes and opt-outs.

Managed sending boundaries

MSG91 is the managed SMS provider currently in development. Provider provisioning, sender and template readiness remain prerequisites; account configuration does not guarantee successful delivery.

Usage separate from access

Workspace entitlements and SMS sending usage are different costs. Plan the platform access the team needs and review managed SMS rates before setting a campaign budget.

PROVIDERS & READINESS

MSG91 in development. Other choices under review.

The managed SMS workflow uses MSG91 as its current provider direction. MetaReach is under evaluation and is not a committed production integration. Public access, supported routes and final usage rates are coming soon.

Explore integrations

Prepare before connecting

  • Consent and exclusions for the intended audience
  • A provider-ready sender and required templates
  • A budget that allows for provider usage and message segments
Find your team's workflow

EXAMPLE USE CASES

Put the workflow in context.

Relevant promotional updates

Prepare a concise offer for an opted-in audience. Make the purpose and destination clear and review the required promotional sender and template setup.

Time-sensitive announcements

Reach the appropriate customer group with an operational update. Confirm its message category and use a channel and provider route suitable for that purpose.

PRACTICAL QUESTIONS

Questions about SMS marketing.

Does UnifyDesk handle every sender or template approval?

Sender and template requirements depend on the provider and destination. Confirm the applicable setup with the provider; UnifyDesk does not promise to bypass registration or approval requirements.

Is SMS usage included in the Free plan?

The Free workspace plan should not be interpreted as free SMS delivery. Managed sending is a separate usage layer, with final rates and commercial terms to be published before launch.

CHANNEL WORKFLOWS

Continue exploring connected customer work.

SEE THE WORKSPACE

Explore how the work comes together.

The product tour shows the developing experience with illustrative data. Public sign-up and final pricing are coming soon.

Take the product tour